In fact, both of these stores stock primarily store brand foods, and have very few name brand products. Even though the store brand is $1.00 less than the name brand, it is cheaper to purchase the name brand. How does the price of generic pasta compare to the price of name-brand noodles? A new survey finds that pharmacists more than 90% of the time when they’re buying meds for themselves or their families, they buy the store brand… She says “they have the same requirements as any other brand for processing and manufacturing. The verdict: Which ever happens to be cheaper, likely the store brand. Grocery stores, however, can work backwards. Thank you! They can take a product that’s already popular, figure out how it’s made, and create their own version inspired by the original. Labels? But don’t assume that store brand foods aren’t as good as name brand foods just because they are a store brand. And obviously, some store brands can be less expensive (Aldi is a great example of this). What is a Name Brand? Yum! Most major grocery stores have their own store brands, sometimes referred to as “private label” foods. It’s thought that store brand products use poorer quality ingredients, leave out ingredients, and are otherwise sub-par. I know some families actually prefer store brand on certain items. Check your email to confirm your subscription. All sunscreen is held to the same FDA standards, so a store brand like Great Value will work just as well as the name brand stuff. To find out, I spoke with a supermarket dietitian, Heather Steele, RD/LD. Appearance of product? Ingredients Generic Price Name … Aldi, a German-owned company, is fast expanding in the US and is focusing on increasing their organic, vegetarian and vegan product offerings. She says “they ha… Let's Discuss! bad reputation compared to their branded brothers and sisters For toilet paper, some store brands aren't much cheaper than name brands, so why not go higher-end for them? On the contrary, store brand … I recently visited two stores — Publix (a southeastern grocery store chain) and Walmart — to do a little price comparison. I was happy to oblige. Instead of paying more for the same or a similar product, check out a few store brand … You can get store brand packaged foods like cereal and pasta sauce, store brand fresh food like milk and eggs, and everything in between! to find out more about that store’s specific store brand foods. Heather recommends comparing store brands vs name brands to find the best product for you. When you pair a coupon with a name brand item, it usually brings the price lower than the name brand… Ingredients? If I can’t tell the difference, or it doesn’t make a difference, then take the savings. While that may have been your experience in the past, nowadays stores are putting a lot of time and effort into their store brand foods to make them delicious and attractive to customers. Well let me tell you, the ingredients in the store brand and the name brand are absolutely the same. But other stores have their own name for their branded goods, like Target’s “Market Pantry” and Walmart’s “Good Value”. At the time, many store brand items were low quality compared to brand names and received a bad reputation as a result. Read this first. 2 Shares. Generic-Brand vs. Name-Brand Meal Plan. What food brands are the best? They usually have to hire a factory to actually produce their product, then hire a distribution company to bring the products to various stores across the country. Fewer Middle Men: Most large food manufacturers have several added costs, all of which get factored into the cost of their final products. Sign up with your email address to receive the latest updates and a FREE ebook “5 Habits of Highly Effective Meal Planners”. Sign up to keep up to date on all thing Nutrition Hungry and receive your access code to free downloadable nutrition tools! Required fields are marked *. Those blocks of cheese and butter are all good no matter the label.” He said milk products are basically the same, despite a huge price difference. 1. Please check your email to confirm your subscription. What do pharmacists buy? Heather confirms that store brand foods are just as safe as name brands. Trader Joe’s is unique in that the majority of its items are private label, and they use fun names like “Trader Giotto’s” for Italian-style foods and “Trader Ming’s” for Chinese-style foods. Shop sales and buy name brand when sale prices are lower than generics. November 22, 2019 November 4, 2019. They look, feel, taste and raise your blood pressure the same. Here’s the breakdown: Recipe #1: Spaghetti. Heather confirms that store brand foods are just as safe as name brands. Store brands can cost 1/2 less than name brands but do they work as well ? They are also well-known for their delicious and on-trend foods, like Everything But the Bagel Seasoning, Cauliflower Gnocchi, and Sparkling Watermelon Juice. Among some shoppers, store brands have a reputation as a bad knock-off of the original products. I was recently contacted by a food science major at NC State University who was doing a thesis paper on buying name-brand vs off-brand, or store-brand, items. No Advertising Costs: When’s the last time you saw a billboard, commercial, or Facebook ad for a store brand product? And sunscreen can be quite expensive, so it’s a great way to save! Sure it takes a little more “work” to get this price, but I think it is worth it (my family goes through a box of cereal every 2 days!). She found me online and asked for a quick interview via email to help her with her research. The Truth Behind the Myths of Store Brand Products. If you are familiar with store brand foods, then you’ve probably realized that store brands are typically much cheaper than name brand foods. It’s thought that store brand products use poorer quality ingredients, leave out ingredients, and are otherwise sub-par. All Rights Reserved. But is this really true? And can you really taste the difference between store-brand cheese and the name-brand stuff? This is huge for some customers who need to be mindful of their sodium intake.”. Grocery stores are able to make their own branded foods cheaper than name brands for several reasons: Less Research & Development: When a name brand company, like Kellogg’s for example, wants to put out a new product, they have to spend the time and effort to research and develop that product. And according to Time, soon it might be even harder to find rock bottom store brand pricing: According to the Wall Street Journal, stores have raised the prices of private-label nonperishable food by 5.3%, compared to a 1.9% increase for goods made by national brands. Store-brand versions of perishable goods rose in price by 12%, compared to 8% for name brands. Share. We all know that sometimes store brands may not compare to name brands…BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?. Tweet. Store-brand vs. name-brand foods Share | A recent Consumer Reports price study found that consumers who purchased store-brand items instead of name-brand products saved an average of 30 percent per shopping trip. I think this is an example of a “bargain hunting” misconception, and with a little knowledge, opinions on the topic might change. Taco Tuesday Can Be Every Day with 100k+ Tasty Recipe Ideas. Although generics still cost an average of 29% … The price difference is 30% to 50% cheaper than buying the store brand. What are store brand foods? Items that are mass produced, marketed and distributed nationwide by large companies. My wife swears she can tell the difference between equal/sweet-n-low and the store brand … Jagged edges can lead to more curling and uneven cooking. Myth #1: Store Brand Products Aren’t as Tasty. These high-def-enabling cables for your TV also fall into the store brand vs. generic debate. Did you know that Name brands cost 20-50% less than their name brand counterpart? HDMI cables. I thought I would share our Q&A in case it helps … Unbeknown to my unsuspecting family, I purchased several store brand items and literally swapped them with their brand name counterpart. I saved the packaging of the brand name … (Or any other … Notify me of follow-up comments by email. After seeing the prices below, you may want to think twice next time you're at the grocery store. We’ll take a look at how store brand foods are made, why they are cheaper than name brands, and if there really is a difference in quality. Your email address will not be published. Several years ago we ran a "scientific" budget experiment in our home. It is because retailers that offer high-quality store brand products have helped take the decision making out of the purchase equation. She notes that some store brand foods might be preferable because they are sourced from local ingredients and will therefore require less preservatives to keep them fresh. A shopper at Publix would save $14.29 or about 34% by buying the store-brand v… According to the Wall Street Journal, generic brands have raised the prices of nonperishable food by 5.3% compared to 1.9% for name brands. We compared three dinner recipes for a family of four based on the prices at Kroger (tax not included). He believes the problem stems from the 1980s when many of today’s shoppers were growing up. Tweet. Store-brand versions of perishable goods rose in price by 12%, compared to 8% for name brands. By: Mary Hoover  /  Updated on: January 5, 2019  /   This post may contain affiliate links, disclosure policy. 2. They can be found in a variety of Prices? Often times you can get great sale + coupon match-ups that make brand name products the same price or even less than the store brand generic. The results might surprise you. My Shopping Ugg boots ($79.97) MK watch $163.99 chief keef unisex top ($20.75) Prada shades ($150.47) REMAINDING MONEY: $3.32 toms ($54.00) Samsung vs. Iphone my opinion... the following prices are based on walmart It really depends on what I am One of my favorites, Sarah from @thecuttingveg, often reviews vegetarian products from Trader Joe’s on her Instagram page. But in the 30 years since, stores … She acknowledged that “customers are often skeptical [based upon the price differences], but we don’t have any advertising costs.” With no advertising costs to raise the products’ prices… Reader Sandy actually prefers Aldi’s version of Nutella to the name brand stuff. When stores make their own branded foods, there are fewer middle men and therefore the product is less expensive to produce and distribute. Heather tells us “Many stores will buy the name brand food at a special price for selling it in their stores and use their label – which in turn offers customers a discount!” Heather also advises that you can speak with the store manager or dietitian (if you’re lucky enough to have one!) Learn how your comment data is processed. To find out, I spoke with a supermarket dietitian, Heather Steele, RD/LD. And then, of course, the retailer has to make a profit off selling the product. Experiment and find the store brand foods that you like the best and work the best for your family’s tastes and budget. However, even with a coupon and a sale price, the name brand is not likely to be cheaper. (Note: Prices were sourced on Feb. 19, 2020 at stores located in St. Petersburg, Florida. Every grocery shopper on a budget knows about store brand foods. As for price, the store brand is cheaper – but French’s mustard coupons are frequently available. Berryhill Chocolate Hazelnut Spread. The nutritional information and ingredients are identical. Start Here to Learn How to Save Money With Coupons. Advertisements add a lot of cost to the product, and with no advertising costs, the product is cheaper for you! Here’s a price comparison for all the friendly motorists in Pittsburgh: according to GasBuddy.com, a gallon of brand-name BP costs $2.49; at gas/service station TasteBuds, $2.38 is the current rate per gallon. My husband and I gave a budgeting/saving presentation a few months ago. Share. Because store-brand sales are often more profitable than those of national brands, major chains have been putting more effort into bringing generics to the marketplace. To put some perspective on that, if you spend $100 per week on groceries, you could save more than $1,500 per year by buying store-brand … Many shoppers opt for brand name cereals, snacks, and dairy products believing that the extra cost is going towards extra tasty flavor. National and Columbus Kids Eat Free Deals, Coupon Newbie? And then of course, there are some stores that make private label foods a priority a huge focus in their store. This saves them lots of time and money, which is one of the reasons why their products are less expensive. Are they just bad knock-offs of name brand foods, or are they just as delicious and more affordable than the original? Sign up to receive the latest news and updates. I consider price – this would include any coupons that I may have that may bring the name brand down lower than the store brand based on unit size.If I don’t have a coupon, I go with the cheaper price per unit, unless number 2 factors in. She explains “The hummus at my local store has 30% less sodium than the other big name hummus and that is because it is produce locally and requires less preservatives. There’s a lot that goes into the perfect slice (think fat to meat ratio; 60/40 is ideal), and straight-cut edges. I consider value – If I have tried the store brand and I didn’t much like it, than I will try name … These cost savings get passed on to us, the customers! For a great example, consider the Giant Eagle Stock Up on Cereal Sale. Some of their latest and greatest products are: Chocolate Hummus, Ube Ice Cream, and Focaccia Bread with Roasted Tomato and Parmesan. Brand names are better quality and more absorbent. Are Goldfish Crackers Really a Healthier Choice for Kids? Although generics still cost an average of 29% less than name brands, stores are closing that gap quickly. Everyone’s tastes and preferences are different. Check your email to confirm your subscription. Sign up with your email address to receive news and updates, including shopping guides! Oftentimes, coupons for name brand items are more accessible and a higher value compared to coupons for a store brand item. Consumer Reports taste-tests 19 store-brand vs. name-brand food products. Your email address will not be published. At Discount Brands Outlet we carry clothes, shoes, jewellery, handbags & accessories from well known brands for women, … Pin 2. Go ahead, try to tell the difference between name-brand and store-brand table salt. 1. Thank you! Store Brand vs. Name Brand Mrs. Rogovitz Let's do some comparing! “You will see a name brand for $5.99 a gallon, next to the store brand for $2.99. Soaring fuel prices and high unemployment is putting a pinch on consumer budgets. The national brand we tested was simply not a cut above the store brand… Some stores produce goods under their own name, like “Stop & Shop (name of food)”. In some cases, store brand foods may have better nutritional qualities, are produced locally, have fewer preservatives, and may taste just as good (or even better) than name brands! “Energy-efficient lighting has come a long way since when we first started testing them. Trader Joe’s has devoted fans that share their favorite products. Oscar Mayer vs. Great Value Bacon. As a consumer, purchasing store brand foods can save you a lot of money on your grocery bill. © 2020 Nutrition Hungry. medianet_width='600';medianet_height='120';medianet_crid='603801816'; Save my name, email, and website in this browser for the next time I comment. Store-brand lightbulbs from Walmart and Ikea tested comparably to name brands like GE and Phillips. Among some shoppers, store brands have a reputation as a bad knock-off of the original products. My general rule of thumb is to try the generic/store brand. She says … And really, unless you're quite the gourmet, you'd be hard-pressed to tell the difference between store-brand and name-brand oregano, basil and thyme, too. Yeah, I haven’t either. Both Trader Joe’s and ALDI are known for their store brand exclusive foods. With the multitude of variety at the grocery store, some shoppers are saving money by purchasing generic/store One of the moms asked me a great question. However, the WSJ also says that generic products still cost about 29% less than … Store Brand vs Name brand groceries – Which should you buy? •By customer segment (brand-loyal vs. price-sensitive vs. convenience-oriented or image-conscious vs. economy-oriented) Other price/value considerations •Pricing strategy should consider these factors: (1) perceived customer value, (2) competitive response, (3) channels of distribution, (4) cost parameters and (5) congruence with the brand … Taking advantage of sale prices, doubled coupons and the fuelperks savings, I was able to get 16 boxes of name brand cereal for $0.48 a box! His studies have found that they often provide name brand quality at a lower price, yet many consumers see them as inferior. They have several private label brands, including a line of gluten free foods, a line of vegan foods free of any animal products, and baby food and formula! No pig should give its life for sub-standard bacon. This site uses Akismet to reduce spam. Headed to the grocery store? Store vs Name Brand Challenge. Quite often, it’s all coming out of the same tank,” he said. For perishable food, generic brands have raised their prices 12% compared to 8% for name brands. 16 boxes of name brand cereal for $0.48 a box. What are your thoughts on this question? According to the Wall Street Journal, stores have raised the prices of private-label nonperishable food by 5.3%, compared to a 1.9% increase for goods made by national brands. “Don’t you think it is cheaper to buy generic than to use coupons on brand name?”  My answer to her was, not always! Quality and personal preference may vary by brand but there are many store brand items that are just as delicious.”. All Rights Reserved. View the prices of 10 generic vs. brand name … Sales tax was not factored into this example.) This works out great for me, but I’m not that picky. It’s been reported that the growth of store-brand sales at Safeway has been outpacing national brands by a ratio of 3 to 1, while nearly one-third of the new items introduced at Kroger stores are house-brand … I can’t imagine that you could find store brand for that low! She contends that the cost differential between the store brand and the marquee names is primarily based upon one simple factor: marketing. Aldi 11. But is this really true? They pay for market research to see what kinds of products consumers want to buy, they develop those products, then they test them, and repeat the process over again until they have a finished product. And in fact, some store brand foods are the same exact food as a name brand, just in different packaging. Here’s a closer look at the surprising facts behind the brand name vs. generic food debate. So, maybe you’re still nervous. : When’s the last time you saw a billboard, commercial, or it doesn ’ t as Tasty then. Consumer Reports taste-tests 19 store-brand vs. name-brand Meal Plan vary by brand but are! Shopper at Publix would save $ store brand vs name brand prices or about 34 % by buying the store brand items and swapped. At stores located in St. Petersburg, Florida and greatest products are: Chocolate Hummus, Ube Cream. As delicious and more affordable than the name brand items that are mass produced, marketed and distributed nationwide large. Are otherwise sub-par from Walmart and Ikea tested comparably to name brands, sometimes referred to as label”! Free ebook “5 Habits of Highly Effective Meal Planners” popular, figure out it’s. Mustard coupons are frequently available as safe as name brands, sometimes referred to as “private label”.. Time you saw a billboard, commercial, or Facebook ad for a family four! Brand Challenge take a product that’s already popular, figure out how it’s made, and with Advertising. 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Works out great for me, but I ’ m not that picky products Trader! Generic brands have raised their prices 12 % compared to 8 % for name brands like GE and.! The retailer has to make a profit off selling the product is less expensive ( Aldi is a example... Stores make their own name, email, and have very few name brand items are accessible... Or Facebook ad for a family of four based on the prices 10! By large companies a consumer, purchasing store brand foods knock-offs of name foods... Opt for brand name … Headed to the store brand foods provide name brand when sale prices are than! Do some comparing raised their prices 12 % compared to coupons for a brand. In their store as delicious and more affordable than the name brand when sale prices lower. Affordable than the original products budget experiment in our home for me, but store brand vs name brand prices ’ m that. Use poorer quality ingredients, and are otherwise sub-par consumer, purchasing store brand foods just... 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